Master the essentials of Google Ads and learn how to plan, build, and optimize high-performing campaigns across Search, Display, Video, and Performance Max. Designed for beginners and emerging marketers, this hands-on course walks you through the full advertising lifecycle—from market research and keyword strategy to writing compelling ad copy, setting smart bids, and reading the data that matters. You’ll learn how to structure accounts for scalability, choose the right campaign types for your goals, and apply conversion tracking to prove ROI. We’ll also cover creative best practices, audience targeting, remarketing, and the latest AI-assisted features that can make your campaigns more efficient.
Each module blends short lectures with guided demos and practical exercises inside a sandbox environment. You’ll interpret real campaign reports, diagnose under-performance, and apply an optimization checklist to improve CTR, CPA, and ROAS. By the end, you’ll be able to launch a goal-aligned campaign from scratch, measure outcomes with confidence, and present clear recommendations to stakeholders. Optional challenge labs provide extra practice for learners preparing for the Google Ads certification exams.
Marketing strategist and education technology consultant with 8+ years building and optimizing paid media funnels across MENA and Southeast Asia. Sara has led multi-channel campaigns for universities and EdTech brands, focusing on performance marketing, lead generation, and enrollment growth. She specializes in translating institutional goals into measurable Google Ads strategies and training teams to sustain results.
