This course provides a comprehensive introduction to Google Ads, one of the world’s most powerful online advertising platforms. Designed for beginners and intermediate learners alike, it equips you with the knowledge and practical skills to create, manage, and optimize campaigns that reach the right audience at the right time. Whether you are a business owner, a marketing professional, or an aspiring digital marketer, this course will guide you step-by-step through the core concepts of pay-per-click (PPC) advertising, keyword targeting, ad formats, and campaign optimization.
Throughout the course, you will learn how to set up a Google Ads account, conduct effective keyword research, write compelling ad copy, and design high-performing campaigns across Search, Display, Video, and App networks. You will also explore budgeting strategies, bidding models, quality score optimization, and performance tracking with Google Analytics. Practical exercises and case studies will allow you to apply your learning in real-world scenarios and build confidence in managing campaigns independently.
By the end of this course, you will be able to launch and optimize Google Ads campaigns that align with business goals, increase website traffic, and drive measurable results. You will also gain insights into advanced techniques, such as remarketing, audience targeting, and A/B testing, ensuring that you are equipped to compete effectively in the dynamic world of digital advertising.
No prior experience with Google Ads is required. However, students should have a basic understanding of internet browsing, search engines, and general marketing concepts. Familiarity with websites or e-commerce platforms is helpful but not mandatory. A laptop or desktop computer with internet access is required, as students will be working hands-on with the Google Ads platform.
Dr. Ahmed is a digital marketing strategist with over 12 years of experience in online advertising, specializing in PPC and data-driven marketing campaigns. She has worked with global brands and trained hundreds of professionals in Google Ads certification programs.
Michael is a certified Google Ads trainer and consultant who has helped startups and SMEs grow their online presence through paid advertising. With a strong background in analytics and conversion optimization, he brings practical, hands-on expertise to the course.
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You can complete most of the course with a free Google Ads account. However, to run live campaigns, you may need a small advertising budget. We recommend setting aside at least $10–$50 for practical exercises if you wish to test campaigns in real time.